The 134th China Import and Export Fair (Canton Fair), held at the Guangzhou International Convention and Exhibition Center, was a great success in the golden October. Many well-known brands, including Phoenix-arts, gathered together with domestic and international traders to embrace the “good life.” According to CCTV, as of November 2nd, the number of overseas buyers attending the 134th Canton Fair exceeded 190,000, a growth of over 50% compared to the previous session, showcasing the bustling scene of gathering and bustling traders from home and abroad.

At this exhibition, the Phoenix-arts booth was elegant and magnificent, with an overall structure resembling a brilliant sapphire emitting dazzling radiance. From the brand image of the booth to the product display and the number of new products, everything reflected outstanding design and innovation capabilities. In order to better meet the needs of different artistic communities, the exhibition featured both the Phoenix brand series products targeting artists and the Oulliou brand creative art materials targeting art enthusiasts and studios. Among them were popular products that have sold well in cross-border e-commerce. The wonderful appearance of Phoenix-arts has received high recognition from leaders such as the Department of Commerce of Jiangsu Province and the Wuxi Bureau of Commerce. Leaders including Zhen Liping, Director of the Foreign Trade Department of the Department of Commerce of Jiangsu Province, Deputy Director Chen Qingwei, Vice Mayor Shi Songzhe, and Researcher Zong Jifang from the Wuxi Bureau of Commerce visited the Phoenix-arts booth, inspecting and guiding the resumption and growth of Phoenix-arts’ foreign trade business, as well as the production and operation status of overseas factories, rising costs of raw materials and shipping fees, etc. They encouraged Phoenix-arts to further strengthen independent innovation and research and development, and launch more high-quality Chinese art materials products and services for artists around the world.

With the international platform of the Canton Fair, Phoenix-arts has expanded its circle of overseas friends. In addition to existing customers from European and American countries, there were also many new customers from countries along the Belt and Road, such as Russia, Turkey, Saudi Arabia, as well as customers from South American countries, who traveled great distances to attend the Canton Fair in search of business opportunities.

Success comes from the relentless efforts of everyone. The participation and success of each exhibition are the result of the concerted efforts of various departments. From the development and sampling of new products to booth design, layout, and display, it requires the efforts of multiple departments such as research and development and design. Sometimes, it even requires staying up all night to prepare for the exhibition, just to present more and better new products and attract the attention of overseas traders.